Module 1: Introduction to Google Ads
- Overview of Google Ads & its importance
- How Google Ads works
- Understanding the Google Ads auction system
- Different types of Google Ads campaigns
- Key terminologies in Google Ads
Module 2: Setting Up a Google Ads Account
Module 3: Google Search Ads
Module 4: Google Display Ads
Module 5: Google Video Ads (YouTube Ads)
Module 6: Google Shopping Ads
Module 7: Performance Max & Smart Campaigns
Module 8: Bidding Strategies & Budgeting
Module 9: Audience Targeting & Remarketing
Module 10: Conversion Tracking & Analytics
Module 11: Advanced Google Ads Strategies
Module 12: Troubleshooting & Optimization
Module 13: Google Ads Certification & Best Practices
Module 1: Introduction to Google Analytics
What is Google Analytics?
Importance of web analytics in digital marketing
Overview of Google Analytics features & interface
Setting up a Google Analytics account
Understanding Universal Analytics vs. GA4
Module 2: Installing Google Analytics
Creating a Google Analytics property
Installing Google Analytics tracking code (GA4 & Universal Analytics)
Setting up Google Tag Manager for tracking
Verifying tracking setup using Google Tag Assistant
Module 3: Google Analytics Data Structure
How Google Analytics collects and processes data
Users, sessions, and events explained
Key metrics and dimensions in Google Analytics
Understanding data sampling in Google Analytics
Module 4: Understanding Google Analytics Reports
Real-Time Reports: Monitoring live user activity
Audience Reports: Analyzing user demographics, interests, devices
Acquisition Reports: Understanding traffic sources (Organic, Paid, Referral, Social)
Behavior Reports: Page views, bounce rate, site speed, user flow
Conversion Reports: Goals, e-commerce tracking, multi-channel funnels
Module 5: Setting Up Goals & Conversion Tracking
Understanding Goals & their importance
Creating goals (Destination, Duration, Pages per session, Event-based)
Setting up Google Analytics conversion tracking
Measuring goal completions & funnel visualization
Module 6: Event Tracking & Custom Metrics
Understanding events in GA4
Setting up custom events & parameters
Tracking interactions (button clicks, video plays, form submissions)
Using Google Tag Manager for event tracking
Module 7: E-commerce & Google Analytics
Introduction to e-commerce tracking in GA4
Setting up enhanced e-commerce tracking
Tracking transactions, product performance, & checkout behavior
Understanding revenue, AOV, & customer lifetime value
Module 8: Google Analytics Audience Segmentation
Understanding audience segmentation
Creating custom segments (Demographics, Traffic sources, User behavior)
Using comparison tools in Google Analytics
Advanced segmentation techniques
Module 9: Advanced Reporting & Analysis
Custom reports & dashboards in Google Analytics
Creating and sharing reports
Cohort analysis & user retention reports
Attribution modeling & assisted conversions
Module 10: Google Analytics & Google Ads Integration
Linking Google Analytics with Google Ads
Analyzing Google Ads performance in GA4
Setting up remarketing audiences in Google Analytics
Using UTM parameters for campaign tracking
Module 11: Google Analytics for Mobile Apps
Introduction to Firebase & GA4 for mobile tracking
Setting up Google Analytics for apps
Tracking in-app events & user behavior
Measuring app retention & engagement
Module 12: Data Privacy & Compliance
Understanding GDPR, CCPA, & other privacy regulations
Configuring data retention & consent settings in GA4
Managing user data requests & anonymization
Module 13: Google Analytics Certification & Best Practices
Overview of Google Analytics certification exam
Best practices for accurate data collection & reporting
Common mistakes & troubleshooting Google Analytics issues
Keeping up with Google Analytics updates & trends
Module 1: Introduction to Facebook Marketing
Overview of Facebook as a marketing platform
Importance of Facebook for businesses
Understanding Facebook’s algorithm & ranking factors
Types of Facebook marketing (Organic vs. Paid)
Module 2: Setting Up a Facebook Business Page
Creating & optimizing a Facebook Business Page
Understanding Page roles & settings
Designing a compelling profile & cover photo
Writing an engaging business description
Adding CTA buttons & business details
Module 3: Understanding Facebook Content Strategy
Types of content (Images, Videos, Stories, Live, Reels, Polls)
Creating an effective content calendar
Best practices for engaging Facebook posts
Using hashtags, tagging, & mentions
Facebook Stories & Reels strategy
Module 4: Facebook Groups & Community Building
Importance of Facebook Groups for business
Creating & managing a Facebook Group
Growing & engaging with your community
Using Facebook Groups for brand advocacy
Module 5: Introduction to Facebook Ads
Understanding Facebook Ads Manager
Types of Facebook Ads (Image, Video, Carousel, Collection, Lead Ads)
Facebook Ads vs. Boosted Posts
Understanding the Facebook Ads auction system
Module 6: Creating Facebook Ad Campaigns
Facebook campaign structure (Campaign, Ad Set, Ad)
Choosing the right campaign objective
Setting up targeting options (Demographics, Interests, Behaviors, Lookalike Audiences)
Budgeting & bid strategies
Creating compelling ad creatives (copy, images, videos)
Module 7: Facebook Pixel & Conversion Tracking
What is Facebook Pixel & why is it important?
How to install & set up Facebook Pixel
Tracking conversions & custom events
Using Pixel data for retargeting & optimization
Module 8: Facebook Audience Targeting & Retargeting
Understanding Custom Audiences
Creating Lookalike Audiences for expansion
Retargeting website visitors & engaged users
Advanced audience segmentation strategies
Module 9: Facebook Ad Performance Analysis
Understanding Facebook Ads reporting & metrics
Key performance indicators (CTR, CPC, CPM, ROAS)
How to use Facebook Ads Manager for analytics
A/B testing & ad optimization strategies
Module 10: Facebook Messenger & Chatbot Marketing
Importance of Facebook Messenger for business
Setting up automated Messenger responses
Using Messenger bots for customer service & lead generation
Integrating chatbot tools (ManyChat, Chatfuel)
Module 11: Facebook Shops & E-commerce Integration
Setting up a Facebook Shop
Integrating with Shopify & other e-commerce platforms
Running Facebook Ads for e-commerce sales
Using Facebook & Instagram Shopping tags
Module 12: Facebook Monetization Strategies
Earning through Facebook Creator Studio
Monetizing Facebook videos with in-stream ads
Using Facebook Stars & Fan Subscriptions
Brand collaborations & influencer partnerships
Module 13: Facebook Marketing Compliance & Best Practices
Facebook advertising policies & guidelines
Avoiding ad rejections & account bans
Ethical marketing practices on Facebook
Staying updated with Facebook algorithm changes
Module 14: Facebook Certification & Advanced Strategies
Overview of Facebook Blueprint Certification
Case studies of successful Facebook marketing campaigns
Scaling Facebook Ads for high ROI
Future trends in Facebook marketing
Module 1: Introduction to SEO
- What is SEO?
- Importance of SEO in Digital Marketing
- How Search Engines Work (Google, Bing, etc.)
- SEO vs. PPC (Paid Search)
- Key SEO Terminologies
Module 2: Understanding Search Engine Algorithms & Ranking Factors
- Google Algorithm Updates (Panda, Penguin, Hummingbird, etc.)
- Ranking Factors: On-Page, Off-Page, Technical SEO
- Understanding Google E-A-T (Expertise, Authority, Trustworthiness)
Module 3: Keyword Research & Strategy
- Importance of Keyword Research
- Types of Keywords (Short-tail, Long-tail, LSI)
- Keyword Research Tools (Google Keyword Planner, Ahrefs, SEMrush, etc.)
- Competitor Keyword Analysis
- Keyword Mapping & Targeting
Module 4: On-Page SEO Optimization
- Optimizing Page Titles & Meta Descriptions
- URL Structure & Best Practices
- Header Tags (H1, H2, H3, etc.)
- Keyword Placement & Density
- Image Optimization (Alt Text, File Size, Format)
- Internal Linking Strategy
- Content Optimization for SEO
Module 5: Technical SEO
- Website Speed Optimization
- Mobile-Friendliness & Responsive Design
- XML Sitemaps & Robots.txt
- Canonical Tags & URL Redirections
- Fixing Broken Links (404 Errors)
- HTTPS & Website Security
- Structured Data & Schema Markup
Module 6: Off-Page SEO & Link Building
- Importance of Backlinks
- White Hat vs. Black Hat Link Building
- Guest Blogging & Outreach Strategies
- Social Media & SEO
- Directory Submissions & Local Citations
- Influencer & PR Outreach
Module 7: Local SEO
- Google My Business (GMB) Optimization
- Local Citations & Reviews
- Local Keyword Targeting
- NAP Consistency (Name, Address, Phone)
- Local Link Building Strategies
Module 8: SEO Content Strategy
- Creating SEO-Optimized Content
- Blog Optimization Best Practices
- Content Marketing & SEO
- Importance of User Intent
- Evergreen vs. Trending Content
Module 9: Measuring & Tracking SEO Performance
- Google Analytics for SEO
- Google Search Console (GSC) Insights
- SEO KPIs & Metrics to Track
- Rank Tracking Tools (Ahrefs, SEMrush, Moz)
- Conversion Tracking & ROI Measurement
Module 10: Advanced SEO Techniques & Future Trends
- Voice Search Optimization
- AI & SEO (ChatGPT, BERT, etc.)
- Video SEO (YouTube Optimization)
- Mobile-First Indexing Strategies
- International SEO
- SEO for E-commerce Websites
Module 11: SEO Case Studies & Practical Implementation
- Real-World SEO Strategies
- SEO Audit & Website Analysis
- Hands-on SEO Project
- Final Assessment & Certification
Module 1: Introduction to Freelancing
- What is freelancing?
- Benefits and challenges of freelancing
- Common freelancing fields and industries
- Overview of freelancing platforms (Upwork, Fiverr, Freelancer, Toptal, etc.)
- Setting realistic expectations
Module 2: Identifying Your Skills & Niche
- Assessing your skills and strengths
- Choosing a profitable niche
- Developing in-demand skills
- Tools and software for freelancers
Module 3: Creating a Strong Freelance Profile
- Crafting a compelling profile
- Writing an effective bio and summary
- Selecting the right portfolio samples
- Setting your pricing strategy
- Optimizing your profile for visibility
Module 4: Finding & Winning Clients
- How to search for freelance jobs
- Writing proposals that stand out
- Effective communication with clients
- Negotiation skills and pricing strategies
- Red flags to watch out for
Module 5: Delivering Quality Work & Client Management
- Managing client expectations
- Handling feedback and revisions
- Meeting deadlines and managing workload
- Building long-term client relationships
- Dealing with difficult clients
Module 6: Financial Management for Freelancers
- Setting rates and pricing models
- Invoicing and payment methods
- Tracking income and expenses
- Tax considerations for freelancers
- Managing finances for stability
Module 7: Productivity & Time Management
- Creating a productive workspace
- Time management strategies
- Avoiding procrastination and burnout
- Balancing multiple projects effectively
- Using project management tools (Trello, Asana, etc.)
Module 8: Marketing Yourself as a Freelancer
- Personal branding strategies
- Building a professional website/portfolio
- Leveraging social media for freelancing
- Networking and collaboration opportunities
- Content marketing and blogging for exposure
Module 9: Expanding & Scaling Your Freelance Business
- Transitioning from freelancer to agency
- Outsourcing and hiring team members
- Increasing rates and service offerings
- Diversifying income streams
- Creating passive income as a freelancer
Module 10: Legal & Ethical Aspects of Freelancing
- Contracts and agreements
- Intellectual property rights
- Handling disputes and conflicts
- Ethical freelancing practices
- Protecting yourself from scams
Final Project & Certification
- Completing a real-world freelance project
- Reviewing and refining skills
- Receiving feedback and certification